Journal
Notes on brand, strategy and story.
Short, practical reads on positioning, voice and content, from eight years of brand strategy.
6 November 2026 · 2 min read
The 10-second positioning test: could a competitor say your sentence?
A quick test for any tagline, bio or positioning line, and how to rewrite yours.
Read ›6 November 2026 · 2 min read
Content pillars: why yours aren’t working, and what a real one looks like
“Education, inspiration, behind the scenes” aren’t pillars. Here’s what a real one needs.
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