Step 1 of 10 · Brand focus

One strategy. One brand.

Everything we build is designed for one brand: your voice, your audience, your content. If you run more than one business, or a group with several brands, choose the one you want to focus on now. Each brand needs its own strategy, and mixing them would weaken all of them.

For example, a consultant with a side business picks one of the two. A hotel group picks one hotel or the group brand, not both.